Prime same-day deliveries jumped 2.5 times while premium smartphones, jewellery and health products powered strong demand during Amazon India’s Great Republic Day Sale
Amazon India’s Great Republic Day Sale 2026 was driven by strong demand from smaller cities, premium product upgrades and rising health-conscious consumption. Tier 2 and 3 cities accounted for 60 per cent of new customers, while same-day deliveries for Prime members rose 2.5 times year-on-year.
The company said the sale reflected a strong shift toward premium products, health-focused consumption and technology upgrades across categories. Seasonal triggers such as the wedding period and New Year shopping further boosted demand in fashion, beauty and jewellery, while everyday essentials were shaped by a growing preference for clean-label and protein-rich food.
“The Amazon Great Republic Day Sale reinforced several key trends, including a strong participation from first-time customers, particularly those from tier 2 and 3 cities. We also continue to see a clear shift towards premiumization across smartphones, home appliances, fashion and beauty,” said Saurabh Srivastava, Vice President, Amazon India.
Premium Tech Demand Rises
Smartphone upgrades were led by premium devices from Apple, Samsung, OnePlus and iQOO, with the high-end segment registering strong double-digit growth. At the same time, the sub- Rs 10,000 smartphone segment grew 1.5 times by value, and over 70 per cent of buyers opted for 5G-enabled models. Consumers in smaller cities pushed up average selling prices by more than 15 per cent year-on-year.
Laptops recorded 1.5 times annual growth, with premium models such as Apple’s MacBook Air M4 seeing strong traction. In large appliances, washer dryers grew 11 times, while side-by-side refrigerators and 2-ton air conditioners both doubled compared with last year. Demand for large-screen televisions strengthened, with 75-inch and above models growing over two times.
Wedding Season Boosts Fashion, Jewellery
Fashion and beauty categories expanded more than three times year-on-year, supported by wedding shopping and seasonal wardrobe refresh. Precious jewellery sales tripled, while everyday fine jewellery grew over four times. Lab-grown diamond jewellery posted sharp gains, scaling nearly 40 times from a year earlier.
Premium apparel brands such as Linen Club and Calvin Klein more than doubled sales. Beauty sales rose 1.5 times, with Korean beauty brands growing two times and fragrances expanding 1.5 times.
Home Upgrades And Sustainability Trends
Consumers also invested in home improvement and energy-efficient products. Space-saving furniture such as collapsible wardrobes grew more than three times, while storage furniture and mattresses rose 1.7 times. Demand for eco-friendly and smart appliances, including BLDC fans, advanced water purifiers and air fryers, increased 1.5 times year-on-year.
Outdoor and renewable energy products such as solar panels, generators and portable power stations saw similar growth, reflecting rising interest in sustainable living solutions.
Health And Fitness Spending Climbs
Health-focused consumption remained strong. Amazon Fresh recorded 1.5 times growth, while protein and nutrition products nearly doubled. Categories such as Ayurveda items, Brazil nuts and zero-calorie sweeteners saw significant gains as consumers shifted toward cleaner and functional foods.
Dietary supplements, sports nutrition and nutraceuticals all grew more than 1.4 times. Home fitness equipment, including treadmills and spin bikes, also contributed to the nearly 1.5 times growth in the sports and fitness category.
Value Shopping And Business Demand Grow
At the mass end, Amazon Bazaar’s low-price selection drove over three times growth in orders, with strong participation from first-time shoppers in smaller towns. Orders during the sale were 1.4 times higher than regular business periods.
Amazon Business reported 2.5 times year-on-year growth, with Tier 2 and Tier 3 locations contributing 60 per cent of orders. Laptops and electronics led B2B demand with four times growth, while office furniture and janitorial supplies each grew 1.5 times. Solar panel purchases by businesses rose nearly three times.
Amazon Pay Usage Increases
Hotel bookings through Amazon Pay increased 1.5 times year-on-year, while the Amazon Pay ICICI Bank Credit Card saw 1.34 times growth in users. One in four customers used Amazon Pay payment options during the sale.
The company said the sale underlined evolving online consumption patterns in India, marked by premium aspirations, health-conscious purchases and rising participation from non-metro markets.
