The brand expands its footprint to metro cities and beyond, making makeup inclusive for all
Mars Cosmetics, a renowned name in the Indian beauty industry, is set to achieve a remarkable milestone with the launch of its 30th kiosk by the end of this month. This expansion reinforces the brand’s commitment to making high-quality, affordable makeup accessible to everyone, including those in rural and suburban areas.
The new kiosks have been strategically opened in popular shopping destinations, including Cosmos Mall in Siliguri, IP Sigra in Varanasi, VR Mall in Surat, Phoenix Mall in Pune, and Capital Mall and Metro Junction in Mumbai. Each location is designed to enhance customer engagement and elevate the shopping experience for beauty enthusiasts across the country.
Immersive Customer Experience at Mars Kiosks
What sets Mars kiosks apart is their focus on creating a personalised and immersive shopping environment. These kiosks are not just retail outlets but also experience centres where customers can explore products, receive expert advice, and share feedback.
“Our goal at Mars Cosmetics has always been to make beauty accessible to every corner of India, and this expansion is a significant step in that direction,” said Ms Pushpa Kandpal, Senior Manager, EBO Operations. “These kiosks are designed as immersive experience centres, where individuals can discover and try our latest products while receiving expert advice from trained beauty professionals. We believe that makeup is for everyone, and by opening these kiosks across diverse locations, we’re ensuring that beauty is no longer limited by geography.”
Plans for Further Expansion
Looking ahead, Mars Cosmetics plans to accelerate its growth by increasing its kiosk count to 65 in the next fiscal year. This expansion will focus on reaching underserved suburban markets, making beauty products accessible to a broader audience.
Commitment to Affordable and High-Quality Makeup
Mars Cosmetics, a pioneering Indian brand, continues to push boundaries in the beauty industry with its innovative and affordable products. The brand’s philosophy of “makeup for everyone” is evident in its wide range of super-effective yet budget-friendly cosmetics.
With this milestone, Mars Cosmetics not only strengthens its position as a leader in the beauty industry but also reinforces its mission of inclusivity and accessibility. By bridging the gap between metro cities and remote regions, the brand is empowering individuals to explore the world of makeup like never before.
Mars Cosmetics is a trailblazing Indian beauty brand known for its creative and high-quality products. With a mission to make beauty inclusive, the brand has established itself as a trusted name for affordable, effective makeup solutions.
