PAC Debuts Smart 4-in-1 Makeup Brush, Boosts Beauty Lineup
PAC Cosmetics launches its patented 4-in-1 Makeup Brush priced at ₹995, combining four essential tools into one compact, travel-friendly design
PAC Cosmetics launches its patented 4-in-1 Makeup Brush priced at ₹995, combining four essential tools into one compact, travel-friendly design
Ahead of the festival period, PAC introduces three new eye and face products to meet rising demand for colour cosmetics Indian premium makeup brand PAC Cosmetics has expanded its product portfolio ahead of the festive season, launching three new products designed to meet rising consumer demand during the celebratory period. The lineup includes the […]
Homegrown brands are redefining access to professional makeup with inclusive formulations, omnichannel reach, and affordable innovation
From fingertip precision to patent-pending designs, the new brush collections aim to revolutionise the Indian makeup toolkit PAC Cosmetics, the homegrown beauty brand renowned for its pro-grade tools, has unveiled two innovative brush collections — the T Series and S Series — promising to redefine how Indian consumers experience makeup application. With a […]
Indian beauty brand brings glow-focused glam to global spotlight as Sarah Sarosh makes her Cannes debut PAC Cosmetics, an Indian premium beauty brand celebrated for its professional-grade products, has been named the official makeup partner for content creator and entrepreneur Sarah Sarosh’s highly anticipated red carpet debut at the 2025 Cannes Film Festival. This […]
Bonish Jain, Director and Founder of PAC Cosmetics, on the brand’s transition from professional makeup to retail, maintaining quality, and winning trust across the beauty spectrum Q: You started as a brand for professional makeup artists and have done incredibly well in that space. What motivated the transition into the retail space, and what […]
With the country’s cosmetics industry projected to grow to USD 20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian wedding season is not just a celebration of love and tradition; it’s also a multi-billion-dollar industry that drives significant demand in the cosmetics […]