From fingertip precision to patent-pending designs, the new brush collections aim to revolutionise the Indian makeup toolkit
PAC Cosmetics, the homegrown beauty brand renowned for its pro-grade tools, has unveiled two innovative brush collections — the T Series and S Series — promising to redefine how Indian consumers experience makeup application.
With a strong legacy in performance-driven tools, PAC’s latest launch introduces patent-pending designs and globally benchmarked performance, tailored specifically for Indian beauty preferences. The T Series, India’s first triangular ferrule brush line, and the S Series, inspired by the natural precision of fingertip application, aim to blend ergonomic innovation with professional-grade results.
“With the T and S Series, we wanted to go beyond simply launching new brushes. We set out to create tools that could rival the best globally, while being made for the way India approaches makeup,” said Bonish Jain, Founder and Director of PAC Cosmetics.
Ergonomic Design Meets Artistic Precision
The T Series features seven high-performance brushes, each engineered for targeted use — whether it’s foundation, concealer, blush, contour or setting powder. Its triangular ferrule, a first-of-its-kind design in India, enhances grip and user control, allowing effortless blending and layering without stressing the skin. Compact and travel-friendly, the brushes come with weighted handles to support intuitive hand movement and balance.
Meanwhile, the S Series boasts 16 multi-functional brushes, characterised by slanted bristles and kitten paw-inspired shapes. The ergonomic silhouette is designed to replicate the natural dexterity of fingertips — ideal for precise under-eye concealer blending, cheekbone sculpting, and product setting around contours like the nose. Each brush prioritises targeted application, making the range suitable for both daily wear and professional-level detailing.
“This isn’t your average brush set. Every curve, cut, and component has been designed with intention,” said Vaishnavi Jain, Product Development Head at PAC. “Whether you are new to makeup or an expert, this range delivers the precision you are seeking, without the complexity.”
Performance-First, Tested Thoroughly
What sets these brushes apart is the rigorous pre-launch testing. Of more than 1,000 prototypes, only 23 final designs were selected. Each brush was evaluated for blending efficiency, comfort, long-wear usage, and minimal product wastage.
Ahead of the official debut, PAC benchmarked the T and S Series internally against several global and celebrity-led makeup brush brands. The results were compelling: superior grip, more adaptable contouring, and seamless product payoff — with users reporting less product waste and more consistent results across diverse skin types and makeup styles.
Both brush lines are sold individually, allowing users to curate tools according to their specific requirements. Each comes with a 1-year performance warranty, reflecting the brand’s confidence in product longevity and effectiveness.
Designed in India, Competing with the World
Founded in 2018 and headquartered in Mumbai, PAC Cosmetics started as a professional makeup tools brand and has since expanded into colour cosmetics, building a reputation among beauty enthusiasts and top makeup artists across the country. With the new T and S Series, PAC reinforces its positioning as a premium yet accessible Indian alternative to high-end international brands.
The brand’s innovation-first approach continues to focus on addressing Indian skin tones, makeup styles, and climatic conditions while delivering global performance benchmarks.
As makeup trends in India continue to evolve — blending everyday wear with high-definition content creation — tools like the T and S Series are likely to become essential additions to beauty kits across the board.
