Self-funded beauty brand posts 30 per cent YoY growth, strengthens position across professional and everyday makeup segments
Pac Cosmetics has crossed the Rs 100 crore revenue milestone in FY 2025–26, marking a significant step in its growth journey as a self-funded premium beauty brand in India.
The company recorded a 30 per cent year-on-year rise in the previous financial year, driven by steady demand across both professional makeup artists and everyday consumers. Building on this momentum, Pac Cosmetics has projected a further 20–25 per cent growth in the coming year.
The brand’s expansion has been supported by a series of product innovations, including launches such as the 4-in-1 Magnetic Makeup Brush, Studio HD Liquid Concealer, and Aqua Foam Primer. These offerings have been designed to simplify application and align with increasingly intuitive and time-efficient beauty routines.
Pac Cosmetics has also strengthened its presence across online and offline channels, with its products becoming a staple in professional studio setups as well as personal use. This dual-market relevance has enabled the brand to deepen its footprint in India’s evolving beauty landscape.
Commenting on the milestone, Bonish Jain, Founder and Director, Pac Cosmetics, said the growth reflects a consumer-first approach rooted in real-world usage. He noted that the brand’s focus has been on understanding how makeup is applied in everyday scenarios, where comfort and ease often outweigh rigid techniques.
Despite intensifying competition in the Indian beauty market, Pac Cosmetics has maintained its self-funded stance and continues to prioritise organic growth. The company’s next phase will centre on sustained innovation, category expansion, and deeper engagement with its user community.
