Indian beauty brand brings glow-focused glam to global spotlight as Sarah Sarosh makes her Cannes debut
PAC Cosmetics, an Indian premium beauty brand celebrated for its professional-grade products, has been named the official makeup partner for content creator and entrepreneur Sarah Sarosh’s highly anticipated red carpet debut at the 2025 Cannes Film Festival.
This collaboration marks a major milestone for PAC Cosmetics as it continues its mission to amplify Indian talent and redefine global beauty standards through inclusivity and self-expression. Sarah’s radiant, real-skin aesthetic will be enhanced using PAC’s high-performance formulations—designed to hold up against the lights, cameras and long hours of glamour on the Cannes red carpet.
Known for her signature “lit-from-within” glow and wearable glam, Sarah’s complete beauty vanity for Cannes has been exclusively curated by PAC. The kit features fan-favourites like the Aqua Grip Primer, Studio HD Liquid Foundation, Micro Finish Makeup Fixer, Spotlight Liquid Blush, Duo Chrome Eye Pencils, and a few unreleased products for a first look at the brand’s upcoming launches.
Adding a personal flair, Sarah will be using the ‘PAC x Sarah – Dare to Dream Brush Kit’—a co-created set that brings together her artistry and PAC’s performance edge—for her red carpet appearances, media interactions, and gala events.
“Sarah’s beauty approach is all about glow, fluid textures and embracing natural skin. We’ve translated that into her Cannes looks by selecting products that not only perform under pressure but also feel breathable and real,” said Vaishnavi Jain, Product Development Head at PAC Cosmetics.
Bonish Jain, Director and Co-founder of PAC Cosmetics, shared the significance of the partnership: “Being Sarah’s official makeup partner at Cannes is a proud, full-circle moment for us. It represents how Indian brands and creators are now shaping global conversations in beauty with authenticity, purpose, and innovation.”
To bring Sarah’s red carpet look to her fans, PAC has launched a special Cannes Edit on its website, showcasing all the products used. Beauty enthusiasts can now recreate her red carpet glam at home, with the limited-edition ‘PAC x Sarah – Dare to Dream Brush Kit’ available at 50% off until 24 May.
The collaboration follows the success of the PAC x Sarah: Beyond Dreams Collection, launched in 2024, which celebrated everyday beauty with a bold, empowering twist. With more exclusive launches and innovations in the pipeline, PAC Cosmetics is steadily building a deeper, more dynamic connection with India’s beauty community—while confidently stepping onto the world stage.
