Homegrown beauty brand expands to 300 cities, 10,000 stores, and records 2.7x online sales surge
Mila Beauté, the homegrown Indian-skin-friendly beauty brand, has announced ambitious plans to nearly double its scale and cross the Rs 100 crore revenue mark in the next year, following a year of rapid growth, soaring consumer demand, and strong retail expansion.
In just 12 months, Mila Beauté has built distribution across more than 300 cities and 10,000 retail stores, while its online sales rose 2.7x and its D2C business grew 2.5x between January and July 2025. Five of its products entered Amazon’s top 10 bestseller list in the last six months, with its Gloss Girl Lip Gloss holding the No. 2 spot.
Closing FY25 at Rs 60 crore, the brand is also set to introduce 40 new skincare-infused beauty SKUs next year. Backed by strong investor confidence, including a Rs 18 crore pre-Series A funding round led by Rukam Capital earlier this year, Mila Beauté is positioning itself as a Made in India, Made for India beauty powerhouse.
CEO and Co-founder Saahil Nayar said, “Our last year was about proving that a homegrown beauty brand can match global standards while catering to India’s unique needs. The journey ahead is about scaling this growth momentum and achieving the Rs 100 crore mark.”
Mila Beauté continues to strengthen its omni-channel presence, enhance manufacturing capabilities, and expand its consumer base, as it redefines accessible, high-performance beauty for the Indian market.
