Women’s hygiene brand plans offline expansion and quick commerce scale-up after Rs 290-crore fundraise
Pee Safe, a leading women’s hygiene and wellness brand, has raised approximately USD 32 million (around Rs 290 crore) in a Series C funding round led by OrbiMed, a global healthcare-focused private equity firm. The round comprised a mix of primary capital infusion and secondary share purchases from early investors.
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has scaled its operations to over Rs 150 crore in annualised net revenue run rate while remaining profitable, a notable achievement in India’s consumer startup ecosystem. The company holds a leadership position in toilet hygiene and feminine hygiene categories and is expanding its portfolio across personal care and wellness, catering to millions of women in India and overseas markets.
The fresh capital will be deployed to deepen Pee Safe’s offline retail presence, strengthen brand-led marketing initiatives, and accelerate growth across quick commerce platforms and leading online marketplaces.
“Pee Safe was founded to address a deeply underserved women’s health category and challenge long-standing taboos,” said Vikas Bagaria, Founder, Pee Safe. “Our focus on fundamentals and disciplined execution has enabled us to scale profitably. Partnering with OrbiMed, which shares our conviction in the consumer healthcare opportunity, marks an important milestone in our next phase of growth.”
Rithish Kumar, Co-founder, Pee Safe, said the investment would help the company significantly expand its reach. “This capital enables us to deepen offline distribution while accelerating momentum across quick commerce and e-commerce, allowing us to reach consumers at scale. OrbiMed’s experience in scaling consumer healthcare brands adds strategic depth to our growth journey.”
As part of the transaction, Dr Sunny Sharma, Senior Managing Director, OrbiMed Asia, and Sumona Chakraborty will join Pee Safe’s board. Commenting on the investment, Dr Sharma said, “Pee Safe has built a differentiated brand with strong consumer loyalty in large and growing categories. We are excited to partner with the team as it enters the next phase of growth.”
With the Series C fundraise, Pee Safe aims to expand global access to its products and strengthen its position as one of India’s most trusted consumer healthcare brands.
