Pee Safe
Health & Beauty

Pee Safe Raises $32 Mn In Series C Round Led By OrbiMed

Women’s hygiene brand Pee Safe raises USD 32 million in a Series C round led by OrbiMed to scale offline retail

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FMCG Health

Pee Safe Rolls Out Nationwide “Spray, Sit, Flush, Spray” Campaign

The brand expands its hygiene mission with on-ground activations, workplace outreach, campus drives, and travel touchpoints to promote safer toilet practices across India   Pee Safe has unveiled its new national campaign, “Spray. Sit. Flush. Spray.”, marking World Toilet Day with a widespread on-ground initiative aimed at improving public awareness around toilet hygiene and the […]

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Health & Beauty

Peesafe’s Furr Unveils Festive DVC Campaign

Pee Safe’s premium grooming brand unveils festive self-care campaign highlighting quick, safe, and confidence-boosting solutions   FURR, Pee Safe’s premium personal grooming brand, has unveiled its festive season DVC campaign #GetReadyWithFURR, aimed at promoting effortless self-care and confidence. The initiative underlines the brand’s expanding product portfolio, offering quick, effective solutions without compromising on skin safety […]

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E-commerce & Marketplaces Health & Beauty Interviews

“Feminine Hygiene Has Witnessed A Mindset Shift”: Rithish Kumar, Co-founder, Pee Safe

In an exclusive conversation with BW Retail World, Rithish Kumar, Co-founder of Pee Safe, talks about shaping India’s feminine hygiene narrative, expanding into Tier 2 and Tier 3 cities, and building a globally relevant, sustainable hygiene brand   Pee Safe has been a pioneer in India’s feminine hygiene space. How has the category evolved since […]

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Health Health & Beauty

Pee Safe Joins National Games 2025 As Hygiene Partner

For the first time, menstrual hygiene takes centre stage at the National Games, with Pee Safe providing sustainable hygiene solutions for women athletes   Pee Safe, India’s leading hygiene brand, has partnered with the 38th edition of the National Games 2025 as the official “Health & Wellbeing Partner.” This collaboration highlights the importance of women’s […]

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