For the first time, menstrual hygiene takes centre stage at the National Games, with Pee Safe providing sustainable hygiene solutions for women athletes
Pee Safe, India’s leading hygiene brand, has partnered with the 38th edition of the National Games 2025 as the official “Health & Wellbeing Partner.” This collaboration highlights the importance of women’s health, menstrual hygiene, and sustainability, making this year’s Games a landmark event in integrating hygiene and sports on a national scale.
Set to take place from 28th January to 14th February 2025, the National Games will host over 10,000 athletes, officials, and coaches, including 4,500+ women athletes, across more than 30 sports and 45+ events. This edition is also being hailed as the “Green Games” due to its sustainability-driven initiatives, such as medals made from e-waste, biodegradable utilities, and recyclable resources.
For the first time in the event’s history, menstrual hygiene will be a key focus area. Pee Safe will provide Biodegradable Sanitary Pads, Toilet Seat Sanitizers, and Biodegradable Tampons in every female athlete’s kit. Additionally, the brand will conduct exclusive workshops and training sessions to educate women athletes about menstrual hygiene and dismantle taboos surrounding menstruation.
Amit Sinha, IPS, Special Principal Secretary – Sports, and CEO, National Games Secretariat, welcomed the partnership, stating, “We are delighted to welcome Pee Safe as the Hygiene Partner for the National Games, Uttarakhand 2025. For the first time, menstrual hygiene takes centre stage as a key agenda in the Games. Pee Safe’s support in providing high-quality sanitary products will ensure that women athletes have access to essential hygiene resources, allowing them to perform at their best without worry. This collaboration also aligns with our commitment to sustainability, as Pee Safe’s biodegradable products contribute to an eco-friendly approach. Together, we are setting new benchmarks for inclusivity, awareness, and sustainability in Indian sports.”
Sunaina Kumari, Chairperson, GTCC, echoed similar sentiments, saying, “I am delighted to learn about this collaboration, which places a much-needed focus on women’s menstrual health during the National Games Uttarakhand 2025. This initiative not only ensures that women athletes have access to essential hygiene resources but also sets an important precedent for future sporting events to prioritise the health and well-being of women participants. Such steps reflect a progressive and inclusive approach to sports, and I am proud to see this becoming a part of the Games’ ethos.”
Vikas Bagaria, Founder, Pee Safe, emphasised the brand’s commitment to women’s health and sustainability, stating, “At Pee Safe, we believe in creating a healthier and more confident India. Our partnership with the National Games 2025 marks a historic moment where women’s health and hygiene are being prioritised alongside excellence in sports. By providing biodegradable products and initiating menstrual hygiene sessions, we aim to empower our young female athletes while ensuring sustainability. We are honoured to collaborate with the Games to ‘Make Red Green’ and foster an inclusive future for sports and health.”
With menstrual hygiene awareness taking centre stage, the National Games 2025 is set to redefine inclusivity in Indian sports. Pee Safe’s commitment to sustainability and health will not only enhance the experience for women athletes but also pave the way for a cultural shift in how hygiene and sports are approached in the country.
