Tata 1mg’s plant-based protein delivers 24g protein and 5g BCAA per serving, with every batch tested by NABL-approved third-party laboratories
Tata 1mg has expanded its nutrition portfolio with the launch of Plant Based Protein, marking the digital healthcare platform’s entry into the plant protein category as demand grows among vegans, lactose-intolerant consumers and health-conscious Indians.
The company said the product has been formulated to address two challenges associated with plant-based protein products — gritty or chalky texture and concerns around achieving a complete amino acid profile. The product provides 24g of protein and 5g of branched-chain amino acids (BCAAs) per serving.
Tri-Protein Blend
The formulation combines fermented yeast protein, pea protein and brown rice protein to provide all nine essential amino acids. According to Tata 1mg, individual plant protein sources can lack some essential amino acids, prompting the company to develop a combination of three protein sources.
The product contains a limited number of ingredients and uses natural sweeteners. Tata 1mg said it has also focused on mixability and taste, with the aim of making the product easier to consume regularly.
The target consumer base extends beyond vegans to include people who avoid dairy because of lactose intolerance or experience digestive discomfort after consuming whey, as well as consumers seeking plant-based nutrition options.
Every Batch Tested
Tata 1mg said quality testing is a key differentiator for the product, with every batch subjected to testing at NABL-approved third-party laboratories.
The company has also made the laboratory reports for individual batches available to consumers on its website. It said “Every Batch Tested” is intended to serve as a key trust marker alongside its healthcare heritage.
“Plant-based protein should never mean second best,” said Gaurav Agarwal, Co-Founder, Tata 1mg. “Most people who switch from plant protein to other things are doing so due to the dissatisfaction with the taste of the product. Our goal was to develop a plant-based protein product that not only tasted great but was also nutritious and could be tested as per quality standards.”
“As a healthcare company, quality has always been central to how we develop our products, which is why testing every batch was an essential part of the process,” Agarwal added.
Expanding Nutrition Portfolio
The new product extends Tata 1mg’s existing protein powder portfolio as the company expands its presence in the broader nutrition and wellness category.
Tata 1mg’s Plant Based Protein is available in Hazelnut Chocolate, Cold Coffee and unflavoured variants. The products are being sold through Tata 1mg and e-commerce platforms including Amazon and
