Ayurveda major launches immersive retail format in Green Park, combining expert consultations with its full product portfolio as it accelerates organised retail expansion
Maharishi Ayurveda has opened its first flagship retail store in Green Park, New Delhi, marking a significant step in its organised retail expansion strategy. Designed as a comprehensive wellness destination, the new outlet combines expert Ayurvedic consultations with the company’s complete portfolio of medicines, health supplements, personal care products, certified organic foods and nutrition solutions under one roof.
The flagship store offers customers personalised health assessments through trained wellness advisors and qualified healthcare professionals before they make purchasing decisions. The consultations cover key health areas including immunity, diabetes management, cardiovascular wellness, digestive health, stress management and healthy ageing.
The centre also features Maharishi Amrit Kalash, the company’s flagship wellness formulation, alongside its broader range of Ayurvedic products.
Focus on experiential retail
Unlike conventional retail formats, the Green Park outlet has been developed as an experiential wellness centre, enabling consumers to understand Ayurvedic healthcare through expert interactions and personalised recommendations.
Ram Shrivastava, Director, Maharishi Ayurveda Products Pvt. Ltd., said, “Inspired by His Holiness Maharishi Mahesh Yogi’s vision of creating a disease-free society, our mission has always been to make authentic Ayurvedic healthcare accessible to every individual by combining the timeless wisdom of Ayurveda with modern science and innovation. This flagship store is a reflection of that mission.”
He added, “The future of healthcare lies at the intersection of trust, technology and accessibility. In today’s world, consumers can purchase almost anything online, but Ayurveda is best understood through experience. We wanted to create a destination where people can walk in, interact with experts, understand their health, discover products suited to their needs and truly experience the science of Ayurveda before making a choice.”
Expansion plans underway
The Green Park outlet is the first of 10 flagship wellness stores planned under the first phase of the company’s retail expansion programme. Each location is envisaged as a centre for preventive healthcare, consumer education and authentic Ayurvedic wellness.
Since entering organised retail in May 2025, Maharishi Ayurveda has expanded its distribution across thousands of retail outlets in Delhi NCR, Punjab, Himachal Pradesh, Maharashtra, Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.
The company now plans to enter Jammu & Kashmir, Gujarat, Madhya Pradesh and Chhattisgarh over the next year as it works towards establishing a nationwide organised retail presence.
Consumer-first retail strategy
Rather than relying solely on store expansion, Maharishi Ayurveda said it has adopted a consumer-centric strategy focused on grassroots engagement through wellness awareness programmes and product sampling initiatives.
Among its fastest-growing categories are Certified Organic Ayurvedic Teas and Infusions, along with daily wellness products such as Organic Jaggery Powder and Himalayan Pink Salt, which have witnessed strong repeat demand.
Located in South Delhi’s Green Park neighbourhood, the flagship store has been strategically positioned to cater to health-conscious consumers seeking science-backed Ayurvedic wellness solutions.
