Ahead of the festival period, PAC introduces three new eye and face products to meet rising demand for colour cosmetics
Indian premium makeup brand PAC Cosmetics has expanded its product portfolio ahead of the festive season, launching three new products designed to meet rising consumer demand during the celebratory period.
The lineup includes the Spotlight Long Wear Kajal, Studio HD Liquid Concealer, and Intense Gel Coloured Eye Pencil, which the company says respond to growing expectations for both performance and convenience in makeup.
According to Vaishnavi Jain, Head of Product Development at PAC Cosmetics, the new additions are intended to reflect the vibrancy and expression associated with Indian festivals. “Festivals are about celebration, colour, and self-expression — and makeup should reflect that joy,” she said.
Founder and Director Bonish Jain added that consumers are increasingly looking for a balance between innovation and practicality. “Today they seek comfort, care, and uniqueness in every product. These new launches deliver exactly that,” he said.
Industry analysts note that beauty brands typically see a spike in sales during the festival season, with launches timed to coincide with heightened demand for gifting and self-use. PAC’s expansion aligns with this wider industry trend as brands strengthen offerings to remain competitive in a crowded marketplace.
Analysts and industry reports suggest PAC’s timing aligns well with the broader market trends. India’s online festive sales are projected to cross Rs 1.2 lakh crore in 2025, a rise of about 27 per cent from the previous year, according to consumer outlook research. (Quick commerce is expected to take a 12 per cent share of that growth.)
These data points underscore what PAC describes as increasing consumer expectations for performance, authentic ingredients, and strong visual impact in beauty products during festivals. As consumers prepare for gifting and personal use, such product launches often play a crucial role in brand visibility and sales performance.
