Consumer Trends
Fashion & Lifestyle

India’s D2C Orders Jump 21% On Singles’ Day: GoKwik

GoKwik reports a 21% rise in Singles’ Day orders, signalling growing Indian interest in self-indulgent shopping and global sale events.

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cosmetics

PAC Expands Portfolio Ahead Of Festive Season

Ahead of the festival period, PAC introduces three new eye and face products to meet rising demand for colour cosmetics   Indian premium makeup brand PAC Cosmetics has expanded its product portfolio ahead of the festive season, launching three new products designed to meet rising consumer demand during the celebratory period. The lineup includes the […]

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Brands Companies Interviews News

Jindal Lifestyle Targets Rs 1000 Cr Market Share In 5 Yrs With Its New Premium Cookware Range

Jindal Lifestyle (JLL), the stainless steel manufacturer is aiming to gain Rs 1000 crore premium cookware market share in the next five years with its premium cookware range under the umbrella brand of Arttd’inox (a Jindal Lifestyle initiative). “The Indian cookware market is around Rs 15,000 crore and out of that Rs 3,500 crore is […]

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Brands Companies News

Raymond Revamps Strategy: Targets Younger Consumers, Ups Casual Wear & Premium Segment

At a summit held in Mumbai last month, Sunil Kataria, CEO of Raymond Lifestyle, discussed Raymond’s strategic initiatives aimed at enhancing its appeal among younger demographics and bolstering its ready-to-wear category. Kataria emphasized Raymond’s strategic pivot towards casualization within the menswear segment, aiming to offer a diverse range of options to align with evolving consumer […]

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Consumer News Retail

43% Of Retailers Cite Personalised Support As Top Customer Concern

Over the past few years, the long legacy of conventional customer experience has become bereft with complexities, failing to offer the utmost customer satisfaction, according to industry reports. To reshape customer experience, there is a pressing need to deliver personalised customer service, stated Kapture CX, an automation platform report. According to the survey, 43 per […]

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Fashion & Lifestyle News

Rising Income Outpaces Essentials Inflation, Drives Lifestyle Spending In India

Lifestyle inflation, in which customers shift to higher-end items, has outpaced price increases in necessities every year since FY18. While lifestyle inflation is a reflection of demand that is often controlled by policy rates, price increases in critical goods are a supply-driven phenomena that requires focused government intervention. According to a research by the Bank […]

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Brands Companies News

M&S Adds Puma & Reebok To “Brands At M&S” Portfolio

British retailer Marks & Spencer said on Thursday that it has partnered with Puma and Reebok to expand its external brand portfolio. M&S said that approximately 140 goods from athletic companies would be added to its website in February and March. The firm started its “Brands at M&S” plan in 2021 to attract younger customers, […]

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Brands Companies Feature News

Love Is In The Air: Valentine’s Day Sparks Gifting Boom, Chocolate Reigns Supreme All Week

Gifting companies witness soaring sales, chocolate charms dominate hearts in Valentine’s Week  Amidst the end of Valentine’s week with heartfelt expressions and romantic gestures, gifting companies and brands have witnessed impressive growth in their sales compared to last year. The brands are expected to report the skyrocketed number of sales by the end of today. […]

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Consumer Feature National News

Price Doesn’t Matter To 71% Of Indian Consumers While Buying: Report

Qualtrics’ 2024 Consumer Trends Report highlights a paradigm shift among Indian consumers Only 29 per cent of Indian consumers consider price as the primary driver when choosing products or services, a recent survey revealed.  Contrary to popular belief, the survey found that for Indian consumers, product and service quality, excellent customer service and a simple […]

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Brands Companies FMCG News

Tata Consumer Products Seeks To Acquire Organic India

In a strategic move aimed at strengthening its position in the health and wellness sector, Tata Consumer Products is on the verge of acquiring Organic India, a prominent organic tea and Ayurvedic health products firm, according to media reports. Industry insiders suggest that an official announcement regarding the proposed acquisition, which is anticipated to be […]

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