British retailer Marks & Spencer said on Thursday that it has partnered with Puma and Reebok to expand its external brand portfolio.
M&S said that approximately 140 goods from athletic companies would be added to its website in February and March.
The firm started its “Brands at M&S” plan in 2021 to attract younger customers, which aided its continued recovery.
M&S owns over 90 third-party brands, including adidas, Columbia, ASICS, and Sweaty Betty.
It stated that sportswear searches on its website had increased by 110 per cent over the previous year.
According to Global Data, the UK sportswear industry was valued at more than 15.3 billion pounds (USD 19.2 billion) in 2022 and is anticipated to increase by 16.3 per cent between 2022 and 2027.
