Affordable beauty brand GLAM21 celebrates a decade with a 10-day anniversary sale, wider omnichannel reach and plans to become a Rs 500 crore brand
GLAM21, one of India’s leading pocket-friendly beauty brands, has completed a decade in the beauty industry with the launch of its anniversary campaign, ‘10 & Trending’. The brand has also announced a special 10-day anniversary sale on its website from August 1 to 10, marking the milestone and acknowledging the customers, retail partners and distributors who have supported its journey from a startup to a Rs 100 crore-plus beauty brand.
Over the past 10 years, GLAM21 has focused on making trendy, quality beauty products accessible at affordable prices. The brand has expanded its retail footprint to more than 25,000 outlets across India, supported by a dealer and distribution network aimed at ensuring wider product availability.
The company currently has more than 150 products and over 1,200 SKUs spanning multiple beauty categories. Its omnichannel presence also includes leading e-commerce and quick-commerce platforms such as Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart and Zepto.
Focus On Gen Z
Through its ‘10 & Trending’ campaign, GLAM21 is looking to strengthen its connect with Gen Z consumers by offering trend-led makeup products at accessible price points. The campaign combines emerging beauty trends with the brand’s focus on affordability and product quality.
Bikash Goyal, Co-Founder, GLAM21, said completing 10 years was a significant milestone for the company, adding that its original vision of making quality beauty affordable for Indian consumers remains central to its growth strategy.
“Now as we head into the next chapter, we stay focused on driving innovation, expanding our portfolio, and building trend-forward beauty solutions that actually click with today’s consumers, especially Gen Z, while still keeping quality beauty within reach at affordable prices,” Goyal said.
The anniversary campaign is positioned as a celebration of a decade of innovation, affordability and responsiveness to changing beauty preferences in India. GLAM21 said it intends to remain focused on delivering accessible makeup while keeping pace with evolving consumer trends.
Targets Rs 500 Crore Revenue
Looking ahead, GLAM21 plans to expand its presence across both retail and digital channels, widen its product portfolio and deepen its engagement with Gen Z consumers.
The company is targeting a Rs 500 crore valuation in the beauty business over the next two to three years, as it seeks to strengthen its position among India’s fast-growing beauty brands.
