71% of Indians Buy For Experience, Study Finds
A new study finds 71% of Indian consumers choose brands for experience over price, while 62% are willing to pay more for better service, marking a major market shift.
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Price Doesn’t Matter To 71% Of Indian Consumers While Buying: Report
- by Amisha Sharma
- January 29, 2024
Qualtrics’ 2024 Consumer Trends Report highlights a paradigm shift among Indian consumers Only 29 per cent of Indian consumers consider price as the primary driver when choosing products or services, a recent survey revealed. Contrary to popular belief, the survey found that for Indian consumers, product and service quality, excellent customer service and a simple […]