baby care products
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Baby Boom: Online Shopping Surges In India’s Tier 2 And 3 Cities For Babycare Needs

Products such as wet wipes, cotton nappies, eco-friendly detergents, soft toys, mittens, and rompers were among the most sought-after items Consumers in India’s Tier 2 and Tier 3 cities are increasingly turning to online platforms to fulfil their babycare needs, marking a significant shift in shopping patterns. Data analysed by Unicommerce, a leading e-commerce enablement […]

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Modern Parents Embrace Organic Products In Baby Care Segment

Recent years have witnessed a spurt in the market for baby care products in India. Some of the factors that have contributed to this market’s growth include an increase in consumer spending, a rise in income, increased literacy, and the number of working mothers. This has also contributed to a shift in consumer behaviour that […]

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