Big Fashion Festival
Brands Fashion & Lifestyle

Myntra Adds 2 Mn New Shoppers During Festive Fashion Sale

The Big Fashion Festival witnessed strong traction from smaller cities as shoppers leaned towards ethnic, jewellery and luxury categories   Walmart-owned fashion retailer Myntra said it added two million new customers during its annual Big Fashion Festival (BFF), with nearly 70 per cent of total orders coming from non-metro cities. Shoppers from Jaipur, Lucknow, Indore, […]

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Brands Companies E-commerce & Marketplaces Finance News

Meesho Records 1 Cr Orders During Pre-festive Sale Events, Expects Over 3X Growth During Upcoming Festive Season

Meesho, the ecommerce marketplace has secured close to 1 crore orders over the course of 4 sale days. During these sale events, Meesho welcomed over 50 lakh new customers. The company saw nearly 75 per cent of the demand coming from tier 2+ markets like Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal. In the last […]

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Myntra Revenue Soars But Losses Widen Despite Profitability Milestone
Brands Companies E-commerce & Marketplaces News

Myntra’s Home Category Up 50% YoY, Scales Offerings By 50,000 New Products For Festive Season

Ahead of the highly anticipated Big Fashion Festival, Myntra’s marquee annual festive shopping bonanza, Myntra has strengthened its collection in the Home category by adding 50,000 new stylish products and over 20 new brands in the last quarter. Popular segments in Myntra’s Home portfolio include fine and elegant Home Furnishing, Trendy Art & Decor pieces, Lamps & Lighting, Kitchen & […]

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