Customer Journey
The Rise Of Personalisation: Tailoring FMCG Products To Individual Consumer Needs
News Opinions

Challenges Of B2B Personalisation: From Theory To Reality

Is personalisation in ecommerce really that tough a nut to crack across B2B? With innovative technology enhancing shoppers personalised journey experiences, our shopping habits have evolved, and our commerce expectations have significantly increased. This has shifted expectation levels in the B2B world as businesses don’t just expect personalisation from their ecommerce journey, they demand it! […]

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Leveraging Customer Data Platforms For Enhanced Business Insights
News Opinions

Leveraging Customer Data Platforms For Enhanced Business Insights

In the rapidly evolving landscape of data analytics, the integration of Customer Data Platforms (CDP) has emerged as a pivotal development, particularly within the dynamic realm of e-commerce. In conjunction with the ubiquitous themes of Big Data and AI/ML, CDPs serve as comprehensive warehouses, meticulously storing the intricate journeys of customers in segmented tables. This […]

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Cantabil Retail India Opens New Flagship Store In Dehradun With Fresh New Look
Companies News Retail

Cantabil Retail India Opens New Flagship Store In Dehradun With Fresh New Look

Cantabil Retail India, an apparel manufacturer and retailer, has recently opened its fifth retail store with a new look, in Dehradun. The store also features a variety of accessories, including new luggage, perfumes, and flip-flops. Featuring a white and grey aesthetic theme, the interior of the store has been redesigned with new fixtures and lighting. […]

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