digital advertising
Companies Finance National News

94% Indian Small Businesses Willing To Invest In Online Sales, Marketing: Report

About 94 per cent of Indian small businesses are also willing to invest more in online sales and marketing this year, according to a report by GoDaddy India. GoDaddy Data Observatory 2023 showed that Indian respondents are already using digital tools including intranet or internal social networks (74 per cent), shared drives for collaboration (72 […]

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Brands Consumer Feature News

Misleading Ads, Influencer Posts Pose Concerns During Festive Season

During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic.  Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]

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