What India Shopped From D2C Brands In 2023
Beauty and personal care (BPC) products in the burgeoning D2C segment emerged as the largest selling category in India after about 3.7 lakh packs of Vitamin C Serum were sold during 2023, according to GoKwik’s network data report. The highest repeat rate was also observed in BPC at 30 per cent, followed by fashion at […]
