Festive Demand Shifts To Kunafa, Thekua: GoKwik
GoKwik report shows Indians buying more Kunafa, Thekua and protein bars during festivals as digital shoppers shift beyond traditional sweets
E-commerce & Marketplaces
E-commerce & Marketplaces
National
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Beyond Metros, India’s Online Shoppers Embrace Ecommerce Boom
- by BW Retail World Bureau
- March 2, 2024
Online shopping is no longer confined to metropolitan areas in India, as digital literacy and widespread internet connectivity have expanded the trend to smaller cities and towns. A recent PwC report highlights the diverse nature of India’s online shoppers, emphasising the need for businesses to tailor strategies based on the geographical location of consumers. The […]