India’s Gen Z’s Collective Spending Power Reaches $860 Bn: Report
The report states that 45 per cent of businesses recognise Gen Z’s potential, but only 15 per cent take action to actively address them
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Retail Tech
Experiential Trends Revolutionising Retail Landscape
- by reema-bhaduri
- January 15, 2024
With a fusion of technology, design, and sustainability, Indian retail charts a new course for consumer engagement The Indian retail sector is undergoing a structural change as experiential trends take centre stage. No longer confined to traditional notions of commerce, retail spaces are becoming immersive environments that are urging consumers to embark on a journey rather […]
Brands
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Archies Introduces New Mascot AMA To Connect With GenZ And Juveniles
- by BW Retail World Bureau
- August 24, 2023
The gifting brand Archies on Wednesday unveiled its charming brand mascot, AMA. AMA emerges as an endearing animated character embodying the core values of the Archies brand. Encompassing leadership, friendship, joy, loyalty, and self-expression – pillars Archies has championed for over four decades – AMA evokes nostalgia and excitement. Serving as a powerful catalyst, AMA […]