Indian Fashion
Fashion & Lifestyle

Killer Unveils New Campaign As Asia Cup 2025 Partner

India’s pioneering denim brand celebrates its global ambition, youth culture, and “Make in India” pride with actor Meezan Jaffery fronting the campaign   ‘Killer’, India’s pioneering denim brand since 1989 from the house of Kewal Kiran Clothing Limited (NSE: KKCL, BSE: 532732), has launched its latest campaign, “I Wear India, I Wear Killer”, marking its […]

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Fashion & Lifestyle

Building Sammyukk: Art Meets Fashion

In an exclusive interaction with BW Retail World, Samiha Jha, Founder & Director of Sammyukk, shares how her fascination for art history shapes the brand’s identity, its sustainable luxury philosophy, and her expansion roadmap for India and beyond   How did your fascination for art history shape the brand’s identity and design ethos? I studied […]

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Fashion & Lifestyle Interviews Uncategorized

Balancing Purpose, Profit In India’s Ethical Fashion Scene

In a candid conversation, Apurva Kothari, Founder of No Nasties, reflects on building one of India’s pioneering sustainable fashion brands

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Fashion & Lifestyle Interviews

Redefining Indian Handbags: Stylish, Functional, 100% Vegan

In an exclusive BW Retail World interview, Zouk Co-Founder Pradeep Krishnakumar shares how the brand disrupted the handbag market by blending heritage craftsmanship with modern design, pioneering a D2C-first model, and charting ambitious growth plans   What inspired you to start Zouk, and how did you spot the market opportunity? The idea for Zouk was […]

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