71% of Indians Buy For Experience, Study Finds
A new study finds 71% of Indian consumers choose brands for experience over price, while 62% are willing to pay more for better service, marking a major market shift.
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Hershey, Cadbury Brace For More Price Hikes As Cocoa Costs Rise
- by BW Retail World Bureau
- February 16, 2024
The producers of chocolate brands, Hershey and Cadbury, are contemplating further price adjustments to counteract an unprecedented surge in cocoa prices. Despite facing challenges such as reduced consumer purchases and potential impacts on profits due to inflation, these chocolate makers have consistently passed on the escalating costs to their customers. Over the past year, cocoa […]
consumer
News
70% of Indians Plans To Spend More This Diwali, Survey Suggests
- by BW Retail World Bureau
- September 13, 2023
New data shows approximately 70 per cent of Indians are ready to spend more this Diwali, representing a marked 35 per cent increase from last year, according to the third Festive Pulse Survey conducted by global advertising technology leader The Trade Desk (Nasdaq: TTD). The planned increase in consumer spending is led primarily by consumers’ […]