Marketing strategy
Tata Soulfull Is Committed To Make Millets Truly Desh Ka Millets: Prashant Parameswaran
Brands Companies Interviews News

Tata Soulfull Is Committed To Make Millets Truly Desh Ka Millets: Prashant Parameswaran

In an exclusive interview with Tarannum Manjul of Businessworld, Prashant Parameswaran, the Managing Director and CEO of Tata Consumer Soulfull, unveils Tata Soulfull’s remarkable journey of almost eight years in redefining millets as more than just superfoods. The conversation explores the brand’s strategies to bridge the urban-rural gap, insights into product planning, stringent quality controls, […]

Read More
Woodland Eyes 15% YoY Growth In FY24, Online Sales To Account For 30%
Companies Interviews News

Woodland Eyes 15% YoY Growth In FY24, Online Sales To Account For 30%

In an exclusive interview with BW Retail World, Harkirat Singh, the Managing Director, Aero Club (The maker of Woodland & Woods), shared insights about the company’s financial plans and how the company changed its marketing strategies post the pandemic. “Last year was basically the time when we came out of the pandemic and we started […]

Read More
Concept of ZMOT Consumer Behaviour In Business
consumer Opinions

Concept of ZMOT Consumer Behaviour In Business

The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]

Read More