CCPA Fines VLCC Rs 3 Lakh For Misleading Fat-loss Ads
The authority says that the advertisements of VLCC projected CoolSculpting and related procedures as a permanent weight-loss and size-reduction solution
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Misleading Ads, Influencer Posts Pose Concerns During Festive Season
- by Amisha Sharma
- October 16, 2023
During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]