New Year’s Eve shopping
E-commerce & Marketplaces

Grapes, iPhones To Gold: What India Ordered On Instamart This NYE

From last-minute party essentials to high-value gifting, Instamart’s real-time data captures how India rang in 2026   As India ushered in the New Year, Instamart witnessed a sharp spike in last-minute shopping, reflecting a blend of festive traditions, spontaneous celebrations and inevitable New Year’s Eve forgetfulness. A playful reminder earlier this week featuring a grape-costumed […]

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