Inside Myntra’s Playbook For Scaling Fashion Brands
Bedanta Dutta of Myntra explains how data, Gen Z trends, and platform tools are helping fashion brands scale across India, turning regional players into national names
Bedanta Dutta of Myntra explains how data, Gen Z trends, and platform tools are helping fashion brands scale across India, turning regional players into national names
“More business customers are moving from offline to online procurement for transparent pricing, easy access to quantity deals, better control of the spending and visibility,” says Suchit Subhas The company is estimating that customers adopting credit facilities will generate more than 25 per cent of sales in the next three years, said Suchit Subhas, Director, […]
In an era marked by rapid technological advancement and digital transformation, even street vendors can harness the power of the digital revolution to expand their customer base and improve their businesses. Traditionally, street vendors have relied on foot traffic and local word-of-mouth to attract customers. However, by embracing digital tools and strategies, they can significantly […]