personalisation
E-commerce & Marketplaces Retail

How AI Searches Are Reshaping Discovery In Quick Commerce

AI-driven search is reshaping India’s commerce landscape as platforms like Zepto leverage conversational, multimodal and ‘vibe-based’ discovery to drive higher conversions, bigger baskets and more informed consumers

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E-commerce & Marketplaces

Indian Shoppers Want AI But Fear Data Risks: Survey

A LocalCircles survey finds 7 in 10 Indian online shoppers want AI for authenticity checks and personalised recommendations, but raise serious data privacy concerns

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consumer E-commerce & Marketplaces Economy

Consumers In SEA Demanding Gen AI-powered Personalised Shopping Journeys: Report

The report emphasises that retention and repeat purchases are key to sustained profitability, particularly as customer acquisition costs (CACs) rise across the region

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News

As Brands Spread Their Wings In Tier II Cities, Traditional Jewelers Are Upscaling Their Game With Tech To Compete

In an era of globalisation, big brands vs traditional businesses is a fight that continues in every sector. And the Indian jewellery sector too isn’t untouched by the winds of change. As the big jewellery brands decide to expand in Tier II and even Tier III cities across India, traditional jewellers too have upped their […]

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