Flipkart Buys Majority Stake In Pinkvilla To Woo Gen Z Shoppers
Ecommerce giant strengthens its content play, leveraging Bollywood and celebrity-led infotainment to deepen consumer engagement Flipkart, India’s homegrown ecommerce marketplace, has announced the acquisition of a majority stake in Pinkvilla India, one of the country’s leading digital infotainment platforms. The deal marks a significant step in Flipkart’s broader strategy to expand its content footprint […]