Fairness, Not Discounts, Defines Consumer Value In 2026: Capgemini
Shoppers balance essential spending with small indulgences, while AI gains trust amid data transparency concerns Consumer priorities are undergoing a marked shift in 2026, with fairness emerging as the cornerstone of perceived value, according to the Capgemini Research Institute’s annual global consumer trends report, What matters to today’s consumer 2026: How AI is transforming […]