Social media marketing
Zara Owner Bets On Lefties Growth To Compete With Shein
Brands Companies International News

Zara Owner Bets On Lefties Growth To Compete With Shein

The owner of Zara, Inditex, a fast fashion company globally, is expanding its low-cost brand Lefties to compete with Chinese-founded rival Shein.  Shein’s rapid growth, as an online marketplace with no physical stores, has created challenges for traditional retailers like Inditex and H&M due to its competitive budget prices.  While Zara has faced pressure on […]

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Retail Sales In India See Modest 5% Growth In January 2024: Report
Companies News

CAIT & META Partners To Train Indian Businesses In Social Commerce

The Confederation of All India Traders (CAIT) in association with META, owners of Facebook, Instagram and WhatsApp, is conducting a national drive to train the business community of the country to make optimum usage of social media for business purposes thereby promoting social commerce in India. The current yearly turnover of social commerce is 8 […]

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Influence of Gen Z on Indian Retail: Understanding Next Generation of Consumers
consumer Opinions Retail

Influence of Gen Z on Indian Retail: Understanding The Next Generation of Consumers

Gen Z, those born between the mid-1990s and the early 2010s, represent a significant segment of the population at large and are reshaping the manner in which businesses run. They are the very first generation to have grown up in the digital age. Tech, social media, and lightning-fast access to information have had an impact […]

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