social responsibility
Consumer Feature National News

Price Doesn’t Matter To 71% Of Indian Consumers While Buying: Report

Qualtrics’ 2024 Consumer Trends Report highlights a paradigm shift among Indian consumers Only 29 per cent of Indian consumers consider price as the primary driver when choosing products or services, a recent survey revealed.  Contrary to popular belief, the survey found that for Indian consumers, product and service quality, excellent customer service and a simple […]

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Opinions

Sustainability Is The New Black: How businesses Are Innovating To Save The Planet

As the world becomes more aware of the impact of human activities on the planet, sustainability is increasingly becoming a pillar on which businesses must rely upon In 2015, Adidas launched its “Parley for the Oceans” initiative. The sportswear giant pledged to reduce ocean plastic pollution by using recycled plastic and to use only recycled […]

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