Sunscreen Ad War: HUL Agrees To Withdraw Lakme’s Ad, Republish After Changes
Hindustan Unilever will be changing the colour of the product that was displayed in the ad from orange to yellow, the reports state
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Honasa Takes HUL To Court Over Sunscreen Ad
- by BW Retail World Bureau
- April 17, 2025
The company states that HUL’s campaign was a classic hit and run, falsely implying that Honasa’s sunscreen is ineffective and makes misleading claims