A report says that consumers are gravitating toward platforms that not only offer competitive prices but also inspire confidence through established trust and robust consumer protection
As micro, small and medium enterprises (MSMEs) continue to ride the ecommerce wave, the Forum for Internet Retailers, Sellers and Traders (First) India, a division of India SME Forum (ISF) in a survey report has highlighted the challenges in the space and the need for policy reforms for a conducive ecosystem and collaboration between policymakers […]
Festivals and weddings are two wheels of the Indian economy that never let it fail and accelerate in times of downfall like a pandemic. According to the data shared by IBEF (Indian Brand Equity Foundation), retailers such as Amazon, Walmart and Flipkart saw a 55 per cent rise in online revenue from a year earlier […]
During the festive season, the advertising and influencer marketing landscape in India experiences significant transformations. The digital domain continues to dominate, fueled by rising online activity and ecommerce growth, which has been accelerated by the Covid-19 pandemic. Brands are actively investing in digital advertising, with a focus on video content and personalised messaging. Influencer marketing […]
Shiprocket, an ecommerce enablement platform, launched a detailed trends report titled “eCommerce in the New Bharat and it’s Future” on Friday at its flagship event Shiprocket SHIVIR 2023 in New Delhi. The report was launched by Shiprocket’s CEO & Co-Founder, Saahil Goel, along with T Koshy, MD, & CEO of ONDC, and Bhaveh Pitroda, CEO, […]
Vi, a telecom service provider, has joined hands with Truecaller, a global communications platform, to make communication with consumers more trusted, safe, and reliable. Amid the rising number of customer service frauds, it is imperative to ensure that customer interactions are safe and secure through trusted and verified communication from customer-centric businesses. As a part […]
