Raymond Revamps Strategy: Targets Younger Consumers, Ups Casual Wear & Premium Segment
At a summit held in Mumbai last month, Sunil Kataria, CEO of Raymond Lifestyle, discussed Raymond’s strategic initiatives aimed at enhancing its appeal among younger demographics and bolstering its ready-to-wear category. Kataria emphasized Raymond’s strategic pivot towards casualization within the menswear segment, aiming to offer a diverse range of options to align with evolving consumer […]