Luxury French house expands digital reach with Nykaa partnership, bringing iconic products to over 40 million Indian beauty shoppers
Chanel has officially launched its Fragrance & Beauty products on Nykaa, India’s leading beauty and lifestyle destination. This strategic partnership marks a significant step in Chanel’s India journey, making its coveted range accessible both online via Nykaa’s platforms and in select Nykaa Luxe stores across the country.
Available through Nykaa’s app, website, and a curated network of physical stores, the collaboration aims to combine Chanel’s timeless elegance with Nykaa’s digital-first convenience and extensive reach. With more than 221 brick-and-mortar beauty destinations and a consumer base of over 40 million, Nykaa is uniquely positioned to introduce Chanel’s offerings to a broad spectrum of Indian consumers.
Reflecting the refined aesthetic and heritage of the House of Chanel, the Nykaa integration has been crafted to create an immersive luxury shopping experience. Each order placed online comes in environmentally conscious wrapping, accompanied by a complimentary sample and a personalised thank-you card—an extension of Chanel’s commitment to high-touch service, even in the digital space.
For those seeking a physical retail experience, Chanel Fragrance & Beauty will initially be available at Nykaa Luxe stores in Palladium Mall, Mumbai; 100 Feet Road, Bengaluru; and Nexus Elante Mall, Chandigarh. By the end of 2025, the range will expand to over 10 Luxe locations nationwide.
“Building upon the foundation laid by our fragrance and beauty boutiques and our e-commerce portal, this partnership with Nykaa represents a powerful synergy,” said Amit Goyal, Managing Director, Chanel India. “Together, we aim to elevate the luxury beauty experience for Indian consumers.”
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, added, “Chanel has for decades defined and redefined the meaning of luxury and beauty. We take immense pride in partnering with the Maison to launch Chanel Fragrance & Beauty in India for the first time on our luxury beauty platform. This is a milestone moment for Indian consumers and the evolving premium beauty segment.”
Chanel’s current footprint in India includes seven standalone fragrance and beauty boutiques across NCR, Mumbai, and Bengaluru. Additionally, the brand operates in major international airports and runs its dedicated e-commerce platform (www.Chanel.com/in), which serves over 27,000 postcodes across the country.
With its debut on Nykaa, Chanel aims to further democratise luxury, inviting Indian consumers to discover its legacy, explore its iconic products, and enjoy an elevated shopping journey—whether online or in person.
