By venturing into retail, Artisto is eyeing to bridge the gap between salon professionals and everyday users who seek high-performance styling solutions
After operating in the business-to-business (B2B) market across India, Artisto, the professional hair styling tool brand by Shimmers Cosmetics, has now made its entry into the retail space, aimed at bringing salon-quality tools to consumers for the first time.
The brand said that with this expansion, it intends to bring salon-quality results to consumers, ensuring that everyone can express their unique style with confidence. By venturing into retail, Artisto is eyeing to bridge the gap between salon professionals and everyday users who seek high-performance styling solutions.
“With our retail expansion, we are bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling—it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence,” stated Sandeep Gidwani, Founder and Director of Artisto – Shimmers Cosmetics.
The Artisto retail lineup will feature a curated selection of high-performance hair styling tools, including hair dryers, straighteners and curling wands. The company, in an official statement, highlighted that Artisto tools aims to cater to professionals and enthusiasts alike.
