Innisfree will spotlight its signature, nature-powered formulations, while Laneige will showcase its pioneering hydration-science-led approach and barrier-boosting innovations
Innisfree, a global K-beauty brand and Laneige, a global skincare brand, are set to participate in the Tira Korean Beauty Festival, a curated experience celebrating the best of Korean beauty innovations, rituals, and culture.
Innisfree and Laneige’s joint presence will create a standout showcase, offering high visibility, deeper consumer connection and inspiring conversations around Korean beauty innovations. As standout brands, Innisfree will spotlight its signature, nature-powered formulations, while Laneige will showcase its pioneering hydration-science-led approach and barrier-boosting innovations.
Curated by Tira, this edition, taking place at The Courtyard, Palladium Mumbai from 28 to 30 November, brings together leading K-beauty brands, skincare enthusiasts, influencers and consumers for an immersive, discovery-driven experience, as per the official statement.
Festival-goers will also be able to discover Innisfree’s bestsellers, including the Super Volcanic Pore Clay Mask, Green Tea Seed Serum, hero products that represent the brand’s strengths across pore care, hydration, shine control and anti-aging.
The statement added that Laneige will also spotlight its Glaze Craze Lip Serum, the cult-favorite Lip Sleeping Mask and the Water Bank UV Sunscreen, consumer-loved essentials that highlight the brand’s expertise in glow-boosting lip care, advanced hydration technology, and daily UV protection.
