The company notes that this partnership is not just about a celebrity partnership; it is about a long-term connection
Prayag India, a manufacturer of sanitaryware and plumbing solutions, has notified the return of Bollywood actor Ajay Devgn as its official brand ambassador. The brand emphasised that Ajay Devgn, known for his screen presence, embodies values that resonate deeply with Prayag- trust, performance, and authenticity.
This renewed partnership also marks a continuation of a successful collaboration that began with Prayag’s previous campaign. As per the official statement, the previous campaign was not just commercially successful; it became culturally significant. The company noted that this partnership is not just about a celebrity partnership; it is about a long-term connection.
“Having Ajay Devgn back as the face of Prayag is a moment of great pride. We are delighted to welcome Ajay Devgn back into the Prayag family. His authenticity and enduring appeal across generations make him a natural fit for our brand,” highlighted Nitin Aggarwal, Chief Executive Officer (CEO), Prayag India.
As Prayag India strengthens its national presence and product innovation, this campaign seeks to create a strong emotional resonance across consumer segments. The company has unveiled its new pan-India campaign titled Prayag Ghar Banaye Shaandar.
“It is always fulfilling to associate with a brand that stands for something real. I am pleased to be joining hands once again with Prayag, a brand that has consistently delivered on its promise of quality and innovation,” Ajay Devgn stated.
