The premium fashion platform expands its offline presence with its first physical store in Delhi NCR, strengthening its omnichannel retail strategy
Reliance Retail’s premium fashion platform Ajio Luxe has entered the Delhi NCR offline luxury retail market with the launch of its first store at Ambience Mall, Vasant Kunj, expanding its physical presence as demand for premium fashion and luxury shopping experiences continues to grow in North India.
The new outlet offers a portfolio of international and Indian brands across fashion, footwear, accessories and lifestyle categories. The launch also strengthens Ambience Mall Vasant Kunj’s premium retail mix as shopping centres continue to attract luxury and bridge-to-luxury brands to cater to affluent and aspirational consumers.
The store has been designed to complement Ajio Luxe’s digital platform by offering an in-store shopping experience focused on curated collections and premium customer engagement. The expansion reflects the company’s strategy of building an omnichannel presence in the luxury fashion segment.
Arjun Gehlot, Director, Ambience Group, said the launch reflects changing consumer preferences, with luxury retail increasingly driven by experience-led shopping environments. He said Ajio Luxe’s mix of premium brands and contemporary fashion aligns with the mall’s strategy of strengthening its luxury retail ecosystem through brands that reflect evolving consumer preferences and global retail trends, according to media report.
The addition of Ajio Luxe further expands Ambience Mall Vasant Kunj’s portfolio of premium retailers. The mall already houses brands such as The Collective, Brooks Brothers, Kapoor Watch Company, True Religion, Diesel and Tira.
The launch comes as retailers continue to invest in physical stores alongside digital platforms, with premium and luxury brands increasingly adopting omnichannel strategies to improve customer engagement and expand their reach in key metropolitan markets.
