New capsule collection highlights the power of sport to uplift minds and bodies
ASICS has unveiled its new ‘Celebration of Sport’ collection, aimed at spreading positivity and uplifting the global mood through movement. This cross-category capsule collection features running, core performance sports and SportStyle products, in a yellow colourway symbolising optimism and hope. The collection encourages more people to move for the benefit of both body and mind.
Key products in the range include the ‘SUPERBLAST 2’ running shoe, the ‘NETBURNER BALLISTIC FF MT 3 PARIS’ volleyball shoe and the ‘GEL-QUANTUM 360’ VIII SportStyle shoe.
Laura Bolgen, Director of Product Management Department, Performance Running Footwear, emphasised ASICS’ commitment to the transformative power of movement, “At ASICS, we believe in the transformative power of movement to uplift moods and minds. It’s why we were founded and why we’re called ASICS, which is a Latin acronym that translates to ‘a sound mind in a sound body’. With the new ‘Celebration of Sport’ collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you.”
Bolgen added, “As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world. From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”
Joining the celebration are ASICS India athletes Rohan Bopanna, Sumit Nagal, Anitm Panghal and Manpreet Singh, representing their sports on the international stage.
The ‘Celebration of Sport’ collection will be available for purchase on 22 July 2024, with select products already available.
