The brand has also introduced its online commerce simultaneously to offer new customers a complete shopping experience
Bershka, a brand of the Inditex group, has marked its entry into India by opening its first store in Mumbai. The brand has also unveiled its own online platform. The brand stated that the store has 472 meter square of retail space, characterised by its regular shape, which is interrupted by significant structural elements that introduce dynamism into the customer journey.
The new Bershka collection is already presented in the very first Bershka store located in Mumbai in one of the country’s most important shopping centres, Phoenix Palladium, as per the statement from the brand. The store consists of physical checkouts and self-checkout drop-off points, which, along with the fitting rooms, structure the user’s journey within the retail space.
Bershka has not only opened its first store in the country but also introduced its online commerce simultaneously to offer new customers a complete shopping experience. The brand said that shipping costs are Rs 290, with free shipping for orders over Rs 2,990 for non-discounted items only and all orders with in-store pick-up.
“At Bershka we embody the excitement of defining your own style for the first time, serving as a bridge between mainstream fashion and emerging subcultures and trends. We want to inspire our audience and reshape the high street by blending creative innovation, community connection, sustainable practises and a forward-thinking mindset,” the brand said in a statement.
Bershka brings to the market all its three product lines. BSK Teen is for a 10-12 year old audience that is curious, social, natural, playful and imaginative. Bershka or BSK Teen is influenced by music, social media trends and viral challenges. Bershka women and Men engaging with brands that feel culturally relevant, whether through music, social media or activism.
