The brand is also planning to open more stores in Chennai and other major Tamil Nadu cities in the near future
Big Hello, a specialty fashion brand catering to plus-sized individuals, has inaugurated its second retail experience store in Chennai. Located in the City Centre and Pondy Bazaar, these new stores provide stylish and high-quality fashion clothing and accessories designed specifically for plus-sized men and women. The brand is also planning to open more stores in Chennai and other major Tamil Nadu cities in the near future.
The new Chennai stores are designed as ‘experience stores,’ promising vibrant interiors, interactive displays with dancing mannequins and exceptional customer service. Big Hello stores offer a dedicated lounge area where customers can sit and shop comfortably.
Big Hello now boasts 18 retail locations across Chennai, Bangalore, Hyderabad, Vijayawada and Guntur. The Absolute Brands and Retail (ABRPL) owned brand also operates an ecommerce platform and is set to open additional stores in Chennai soon.
Modita Tripathi, Brand Head, Absolute Brands says, “We are excited to introduce Big Hello’s fashionable and inclusive clothes and accessories to Chennai’s discerning fashion buyers. Our first two stores bring local people easy access to Big Hello’s well-fitting, stylish and thoughtfully designed fashionwear, allowing them to boldly express their style and individuality without compromise.”
Big Hello’s product range includes both Western and Indian ethnic wear for men and women, featuring meticulously designed fits and finishes suitable for every body type, occasion and mood. The collection encompasses shirts, t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom wear and bandh galas. The brand also offers a variety of accessories such as belts, tummy tuckers, scarves, ties, pocket squares and suspenders. As part of a strategic national retail expansion, Big Hello plans to open 50 new stores this financial year, primarily in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka and Kerala.
Prasad, Founder and CEO, Absolute Brands and Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
The Indian plus-size fashion apparel market, valued at Rs 88,000 crore, accounts for 12 per cent of the overall fashion market. The organised segment of this market is estimated at 33 per cent, approximately Rs 29,000 crores and is projected to grow at a CAGR of 25 per cent over the next five years.
