The Ceat Shoppes deliver an interactive and modern experience, offering a diverse range of premium products to meet varying customer needs
Ceat, one of India’s leading tyre manufacturers, has strengthened its presence in Karnataka by inaugurating four new exclusive Ceat Shoppes in Bangalore. Located in Whitefield, Koramangala, Bommenhali, and Chamrajnagar (Kollegal), these outlets cater to the growing demand for premium tyres amidst the rise in SUVs and larger tyre categories like 17-inch variants.
Ceat plans to further enhance its footprint in Bangalore with two additional outlets set to open in Sarjapur, one of the city’s fastest-growing areas, and Vijayanagar in the city center next month.
The Ceat Shoppes deliver an interactive and modern experience, offering a diverse range of premium products to meet varying customer needs. For four-wheelers, the outlets feature high-performance tyre options like SecuraDrive, SportDrive, and CrossDrive, designed to enhance durability and grip.
For two-wheelers, the SteelRads and Zoom X3 tyres cater to both riding enthusiasts and daily commuters. Alongside these products, customers gain access to expert consultations, professional installation services, and advanced alignment and balancing solutions, ensuring optimal safety, superior performance, and an elevated customer experience.
Commitment to Karnataka’s Dynamic Market
“Karnataka is a key market for Ceat, and Bangalore’s vibrant automotive sector makes it a priority focus,” said Lakshmi Narayanan B., Chief Marketing Officer, Ceat. “Our expansion aligns with our ‘Crafted for the Curious’ philosophy, targeting adventurous individuals seeking premium, high-performance tyres and superior service.”
The new outlets contribute to local employment and economic growth, with Ceat offering specialised training programs to equip employees with advanced skills for delivering exceptional customer service.
Founded in 1924 and headquartered in Mumbai, Ceat is part of the RPG Group and produces over 41 million tyres annually. The brand has a presence in over 110 countries and is renowned for its commitment to quality and innovation, being the first tyre company to receive the prestigious Deming Grand Prize for Total Quality Management and a Lighthouse Designation by the World Economic Forum.
Ceat’s latest expansion reflects its commitment to meeting evolving customer needs, ensuring Bangalore’s automotive enthusiasts have access to cutting-edge tyre technology and a superior service experience.
