The acquisition marks FPL’s entry into India’s pet-wellness segment, with plans to add 44 SKUs and expand Furlicks beyond its existing oral-strip products
Fredun Pharmaceuticals, or FPL, has entered India’s pet-wellness market with the acquisition of Furlicks, a pet supplements brand owned by USV and its subsidiary Wellbeing Nutrition. The move expands FPL’s portfolio beyond pharmaceuticals and healthcare into products focused on preventive pet care and everyday wellness.
Furlicks currently sells pet supplements in oral-strip formats, covering areas such as skin and coat health, gut health, joint care, calming, oral care and multivitamins. FPL plans to use its existing manufacturing, research and development, product development, quality, supply-chain and distribution capabilities to expand the brand’s presence.
As part of its initial expansion, FPL plans to add 12 new stock-keeping units (SKUs), followed by a further 32 SKUs in the second phase. The company also intends to broaden Furlicks’ product range beyond oral strips and develop it into a wider pet-wellness offering.
“Furlicks marks a bold new chapter in FPL’s journey into pet wellness,” said Fredun Medhora, MD and CFO, Fredun Pharmaceuticals. “By combining Furlicks’ innovation and consumer-first approach with FPL’s manufacturing capabilities, scale and execution strength, we aim to make quality pet care more accessible to millions of pet parents across India.”
The acquisition comes at a time when pet owners are increasingly spending on preventive healthcare, specialised nutrition and wellness products. FPL said its capabilities across product development, manufacturing and distribution would support the expansion of Furlicks in the growing pet-care segment.
