The platform allows clients the facility of product research and home audits of consumers with their selection of target group, age group and gender
To allow clients to schedule video interactions for depth interviews, immersions and shop-alongs, Ipsos, a global market research and analytics company has introduced ‘Ipsos Consumer Voice’, the platform for direct video access to real consumers, via the large Crownit platform in over 40 cities.
The platform allows clients the facility of product research and home audits of consumers with their selection of target group, age group and gender, in a DIY format. With a centralised platform for schedules, video interactions and a repository and powered by the Ipsos AI sandbox, Ipsos Facto, the platform allows transcription and automatic sentiment analysis to help clients gain actionable yet agile consumer insights.
“The Ipsos Consumer Voice provides clients the freedom of accessing a vast universe of respondents from SEC A and B, aged 18-45 years by matching consumers with the requirement at their convenience, in 40 cities and at a mere click. Enabling and addressing clients’ ask, where they seek quick and fast access to real consumers for understanding consumer motivations, behaviour, shopping, consumption/ ownership patterns, and executing product research,” stated Amit Adarkar, Chief Executive Officer (CEO), Ipsos India.
The panel platforms aim to provide a range of services which include video immersions to learn consumer behaviour and thoughts. Other features include depth interviews, qualitative interviews with formal discussion guides; generative artificial intelligence (Gen AI-powered), backed by Ipsos Facto Gen AI solutions; video transcription and frame-by-frame searchable transcription in multiple languages.
“Ipsos Consumer Voice uses the Crownit platform and Crownit mobile-first consumer panel which was acquired by Ipsos in June 2024. The Ipsos-Crownt online solutions backed with Gen AI, make us nimble in supporting growing clients’ needs,” stated Sameer Grover, Chief Digital Transformation Officer, Ipsos Crownit.
The platform also allows moderation, translation and transcription analysis and reaffirms the Ipsos value of putting clients’ interests first.
