By leveraging Rahul’s influence and fan following, Boldfit plans to enhance its market presence and drive substantial growth
KL Rahul has entered into a partnership with Boldfit. In this new role, Rahul will not only serve as a brand ambassador but also act as a strategic investor, endorsing Boldfit’s range of sports footwear, apparel and fitness equipment.
Boldfit, established by Pallav Bihani, offers a selection of high-quality activewear, accessories and fitness products. The brand caters to over 1 crore customers each year.
“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said Rahul.
Pallav Bihani, Founder, Boldfit stated, “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”
The partnership comes as Boldfit sets its sights on surpassing Rs 500 crores in revenue by FY26. By leveraging Rahul’s influence and fan following, Boldfit plans to enhance its market presence and drive substantial growth. The brand is expected to expand its product offerings and improve customer engagement through innovative campaigns and community-building efforts.
Boldfit’s established connections with top IPL teams, including Royal Challengers Bengaluru (RCB), Chennai Super Kings (CSK) and Mumbai Indians (MI), further strengthen its position in the sports and fitness industry.
